The World Tourism Foundation (WTF) and the World Tourism Network (WTN) are jointly building a globally shared brand. This singular focus provides benefits for others:

1. The Visitor is provided the ability to seamlessly navigate destination and supplier choices.
2. The distribution cost for the Travel Supplier is dramatically reduced.
3. The continuous innovations of Tech Providers are embraced. (WTN will not own any proprietary technology.)
4. Destination and Tourism Leadership Organizations receive continuous grant funds and unprecedented strategic intelligence data to work with daily at no charge.