The World Tourism Foundation is not a membership organization, but an organization of partners and participants choosing to enjoy the benefits of a shared Brand. There are no costs associated with a partnership, and participant costs are 100% performance-based.

It is not the intent of World Tourism Foundation to replace or duplicate the role of any existing tourism leadership organization. Rather, the WTF will build on the strengths of these organizations by empowering their respective missions with financial and intelligence resources.

It is not the intent of the World Tourism Foundation to bailout destinations that have experienced catastrophe due to natural or man-made misfortune, neglect, or intent. There is no financial resource on Earth with this capability. The WTF’s Project-Specific Grant Program will support initiatives that reduce the impact of projected adverse events with foresight vs. hindsight.

It is not the intent of the World Tourism Foundation to directly reverse global warming, clean-up oil spills, or reseed forests, but to leverage tourism as among today’s most aggressive and responsible industry towards slowing down the erosion of eco-systems.

It is not the intent of the World Tourism Foundation to provide Grants for vaccine research for deadly viruses, but via a shared Brand engage a global network of tourism stakeholders and visitors to help control the spread of an outbreak around the world in 72 hours.

It is not the intent of the World Tourism Foundation to distribute fresh water, rice, or fish to the world’s starving, but to utilize tourism visitor traffic as an investment stimulus for water pumps, pride-building enterprises, and hope.

It is not the intent of the World Tourism Foundation to stop the use of fossil fuels, but highlight to the marketplace those suppliers and destinations that are deploying alternative energy sources.

It is not the intent of the World Tourism Foundation to directly stop wars or terrorism, but rather promote face-to-face interaction among cultures and religions towards building mutual human understanding.

The World Tourism Foundation will not accept financial donations from governments, institutions, businesses, or visitors. It will be run like a business and earn the financial and intelligence resources it disburses.