Many of the issues now facing tourism and the world are outside the sphere of influence of today’s tourism leaders. The economic, political, environmental, and human influence of tourism needs to be an active part of world centers of power. The objective at hand is to bring non-tourism World Leaders with diverse perspectives (business, political, media, natural resources, medicine, etc.) to the tourism leadership table.

The first step towards this objective is to unite a fragmented industry. The only universial commonality of all tourism stakeholders is the Visitor.

The second step towards this objective is to make tourism’s economic and social impact measurable on a daily basis by the most local community. From here it is a matter of simple math to globally educate World Leaders on the diverse far-reaching impact of tourism each day.

And last, the tourism industry must unselfishly give non-tourism World Leaders a leadership table of peers, one capable of generating in excess of a Billion dollars per year. Each of the WTF’s Founding Trustees has agreed to rotate off post-development to create such an environment.

A personal platform of many of the world’s most influential leaders is the creation of marketplace-driven public-private partnerships. The continuous stream of income, the dynamic measures, and an instant communication network with tourism stakeholders and visitors worldwide, will attract non-tourism World Leaders to the WTF’s second generation Board of Trustees. The accomplishment of this objective is desperately needed for the world’s largest industry; an industry that perhaps provides the only remaining realistic path to peace.

You can help today. Non-tourism World Leaders want to know the industry is behind the WTF. Simply drop an e-mail expressing your support to info@worldtourismfoundation.org. This will automatically include you for announcements.